The Genesis G70 is Korea's 3-Series fighter

The world can't have enough rear-wheel-drive saloon cars with turbo V6 power, right? Here's the latest challenger to the likes of the BMW 3-Series and Mercedes C-Class: meet the Genesis G70.

Europeans might be scratching their heads right now, but Americans will be nodding knowledgeably and saying "Of course, the latest project from Hyundai's premium offshoot, aiming to leapfrog Lexus and Infiniti".

The G70 is aiming at Korean, US and Russian markets first, slotting in beneath the G80 and G90 saloons in the Genesis line-up, just like BMW offers a 3-, 5- and 7-Series to choose between. And first off, it looks rather handsome. Check out that front wing vent, the AMG-style wheels, and how short the overhangs are. Maybe it's not as gorgeous as an Alfa Romeo Giulia, but a Jaguar XE looks quite dated all of a sudden...

Audi designers might be having a wry look at the enormous front grille right now. Pity half of it is actually blanked off to hide the front anti-collision and cruise control radar, but that's par for the course among rivals, too.

Underneath the G70, if you were to break out the angle grinders, you'd find the same rear-drive platform as the Kia Stinger. The engine line-up is shared too: you can have a 2.0-litre petrol, a 2.2 turbodiesel or a 3.3-litre turbo V6 with 350bhp.

But this isn't supposed to be a cannibalisation whoopsie that'll accidentally chomp the Stinger. The Kia is meant to be the sporty one, and the Genesis is the more luxurious one. It has more soundproofing, and you can spec diamond-quilted upholstery inside. Fine, but there are also red brake calipers and gaping oval exhausts on the G70 Turbo Sport. Wonder if Kia's pleased about that...

Inside, there's plenty of European influence. A BMW-style tablet infotainment screen, an Audi-esque dash sweep, and more knurled switches than you can shake a Bentley brochure at. Doesn't look like there's much Hyundai parts sharing going on either.

There'll be no estate or coupe: like the Giulia or XE, the G70 is a standard saloon, and Genesis says this is the third and final in its range. Next priorities are SUVs as well as adding electric and hybrid models to the line-up as Genesis aims to start pinching premium German marque sales worldwide.

Top Gear will be grabbing an early drive in the G70 in the next few days. In the meantime, let us know if you reckon it deserves a place among the old guard below...