Official: the Polestar 7 is coming, and it’ll be a posh, small electric SUV

Swedish carmaker Polestar has announced a new Swedish car it intends to make. Get ready for the Polestar 7, arriving… at some as-yet-unknown point in the future.

The new Polestar 7 – which follows Polestars 2, 3, 4, 5, and the planned 6 roadster – will be a “premium compact SUV”, built in Europe. Premium compact SUVs are things like the Porsche Macan, so it’ll be a no-doubt beautifully designed, cool, small, and slightly tall car entering a ferociously competitive segment.

Polestar hasn’t yet given any technical details on the upcoming 7, but new design boss Philipp Römers said it will be “everything our customers expect from us, both in terms of design and performance”.

That’s… about everything we know so far. It’s part of Polestar’s updated bidness strategy, that’ll see deliveries of the Polestar 3 and rear-windowless Polestar 4 ‘ramped-up’, while later this year the Polestar 5 (that four-door performance GT) will go on sale. Plans for the Polestar 6 will be revealed at a later stage.

After the 7 has arrived, Polestar will “gradually move from a multi-platform approach to one single architecture” underpinning all of its future cars. That, it said, will cut down the complexity but also costs.

Last year of course, Volvo announced it would stop funding Polestar, though parent company Geely has expressed its continuing support, boss Daniel Donghui Li saying it would work “to secure additional equity and debt funding”, and that it remained “an important global asset for Geely”.

There are plans to increase Polestar’s retail spaces from 70 to 130, and 36 to 57 in Europe and the US respectively, along with the launch of ‘Polestar Energy’ in Europe. That, as the name suggests, is Polestar’s home charging initiative.

“Significant changes are needed to make this well-respected progressive brand a successful and viable business,” Polestar boss Michael Lohscheller said. “We are speeding up our retail expansion and commercial transformation, whilst adjusting our future model line-up and significantly reducing our cost base. Both in terms of volumes and financials, we expect 2025 to be the strongest year in Polestar’s history.”