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Electric

Ford's latest concept car was commissioned by eight-year olds

Kids want the car they learn to drive in to be comfortable, electric and able to fly

Published: 23 Sep 2021

It’s easy to assume that something like a Koenigsegg Jesko or Lamborghini Huracan STO are the end products of giving eight and nine year olds pencil, paper and a ‘show us your dream car’ brief.

Well Ford is here to tell us the kids don’t want high-output supercars anymore. They want ‘electric driving, comfy seats and eco credentials’, we’re told. Oh, and ‘flying’. Thank the lord some stuff doesn’t change.

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Ford corralled together 500 kids who will learn to drive after the company’s (indeed most mainstream car companies’) EV-only switch in 2030. It found that four in five of them can’t wait to learn, with 49 per cent of the eight- and nine-year olds wanting their first car to be electric – compared to 17 per cent craving petrol.

Comfy seats and eco credentials were the most important criteria for their new car, though a side order of high-altitude cruising apparently wouldn’t go amiss. Which encouraged Ford’s sketchers to come up with the Future Generation Concept you see here – hitting all the targets of those surveyed kids, including their desire for a Dennis the Menace-esque colour scheme, though almost certain to never make production. Booo.

“It would certainly grab attention - but we’re not overly sure it will be appearing on our forecourts in the next decade or so,” says Alice Swallow, Ford’s Senior Innovation Engineer.

“When presented with the new Ford Mustang Mach-E, our young Future Generation kids certainly had some strong views on the car, with the interior tech receiving high praise, and they quickly identified it was all-electric.

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“We’re passionate about making the car people want as well as the car people need, and it’s vital we listen to the views of both children and adults on the road to 2030.”

Reckon the kids are alright?

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