Good riddance: the Mazda MX-30 has been discontinued in the US

It’s often hard to say goodbye, but not when the Mazda MX-30 is being ushered out the door. Less than two years after launching its first fully electric production vehicle in the US, Mazda is pulling the plug (pun intended) on its weird little crossover.

Mazda issued a statement late last week saying it’ll instead focus its US electrification efforts on “large platform PHEVs", like the new CX-90 plug-in hybrid and upcoming CX-70 plug-in hybrid. There’ll also be a non-plug-in CX-50 arriving soon.

To call the MX-30 an underperformer would be an understatement. With its tiny 35.5kWh battery, the MX-30 could only go 100 miles on a full charge, according to Environmental Protection Agency estimates. And with a single front motor, it took nearly 9.5 seconds for this electric crossover to hit 60 mph.

Add in the fact that it looked weird, its rear-hinged back doors didn’t open far enough and cargo space was cramped, and it's all a recipe for poor sales.

On that note, making matters worse, Mazda limited sales of the MX-30 exclusively to the state of California. Through June of 2023, only 571 have been sold.

It's not all bad news for the MX-30, however. This little guy will continue to be sold in other countries, where it's available both as an EV and a plug-in hybrid. In fact, that plug-in model, called the R-EV, has a rotary engine as a range extender, making it the first rotary-powered Mazda since the RX-8.

Mazda initially said the US would get this rotary hybrid version of the MX-30, and it could still happen someday, we suppose. For now, MX-30, don't let the door hit you on the way out.