This chunk of magnificence was Japan’s best-selling car of 2019
All hail the N-BOX: Honda proves that kei cars still rule in Japan
The UK’s best-selling car of 2019 was, predictably, the Ford Fiesta. Its total of 77,833 registrations meant it beat the Volkswagen Golf by a hefty margin. What if we told you that Japan’s best-selling car of the same period shifted 253,500 units? Yep, exactly. For reference, Japan’s population is around double that of the UK’s.
Still. Two-hundred and fifty-three thousand cars. Or more specifically, two-hundred and fifty-three thousand kei cars – because the best seller in Japan last year was the little Honda N-BOX that you see above.
In fact, the N-BOX has now been Japan’s most popular car for the past three years running, ever since the second-generation was launched in 2017.
The N-BOX embraces its, well… boxy shape in order to maximise interior space, but there’s also a ‘Custom’ trim level with a slightly angrier face that presumably appeals to yoofs. It comes in either front- or four-wheel drive, and features a turbo or non-turbo VTEC engine connected to a CVT gearbox. The cheapest works out at the equivalent of just under £10,000, with prices rising to around £15,000 for a top-spec N-BOX.
Honda Japan celebrated its achievement with some customer quotes on a purpose-built ‘No.1’ web page, which you can see by clicking these blue words.
“I really like the normal face, so I really like it,” said one owner in their 60s. “It was 15 degrees below freezing, but thanks to the seat heater, I was able to spend warmly,” said another.
In other news, we might need to change which free online translation tool we’re using…
Top Gear
Newsletter
Thank you for subscribing to our newsletter. Look out for your regular round-up of news, reviews and offers in your inbox.
Get all the latest news, reviews and exclusives, direct to your inbox.
Trending this week
- Car Review
- Long Term Review