Grand Theft Auto 6 will set a new benchmark ‘for all entertainment’

Famously, Grand Theft Auto V became the fastest-selling ‘entertainment’ product – not game, entertainment – in history. Over its first three days it raked in a cool billion dollars, and ranks among one of the best videogames ever made. It’s a bit of a Big Deal.

So when its publisher, Take Two Interactive, declares the next entry as redefining the benchmarks, you pay attention.

Now, of course they’d say ‘our new game will be better than our last one’, but no GTA entry has ever disappointed. Not even those early top-down versions or IV, either.

Speaking at a financial results call, TT boss Strauss Zelnick noted how continued sales of GTAV “remained strong”. Indeed, they’ve shifted nearly 170 million copies of it since 2013.

“With development of the next entry in the Grand Theft Auto series well underway, the Rockstar Games team is determined to once again set creative benchmarks for the series, our industry, and for all entertainment, just as the label has done with every one of their frontline releases,” he added.

No point dwelling on GTA6 plot/content rumours at this stage as nothing has been confirmed by anyone. All we know is… it’ll be a bit of a Big Deal.