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First Look

The six-wheel, seven-seat Apocalypse Hellfire might be the craziest family car of the year

Its Hemi V8 also pushes out over 800bhp. Could this be the ideal way to spend £150,000?

Published: 16 May 2024

This, ladies and gentlemen, is what’s being billed as the world’s first seven-seater family car... with six wheels. It’s being built by Florida-based Apocalypse Manufacturing and it’s called the Hellfire, which will instantly promote you to the position of ‘coolest parent’ in the eyes of your children. 

Let’s kick straight off with the design; once a Jeep Gladiator, the Hellfire now gets a steel front bumper and grille combination with chunky 40in tyres protecting the 22in APOC alloys. Those are attached to the Hellfire via a four-inch lift kit, which makes this thing about as tall as the Statue of Liberty.

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There’s also close to a metre and a half of storage space available out back in the pickup bed, while faux armour plating has been used to pull together the rest of the angry look.

The downside of all that additional bodywork and two extra wheels? The Hellfire likely weighs as much as Lady Liberty herself. The solution? Offer the Hellfire with an 800bhp+ 6.2-litre supercharged Hemi V8.

That sizeable stable of horses is sent to all six wheels too. Although if it all seems a bit too exciting for you, you can also choose between a Hemi 392 unit with 512bhp or a turbo-diesel with around 460lb ft of torque.

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Things are slightly more civilised inside, with huge amounts of quilted leather and a 2+2+3 seating layout to make this a practical and sensible family wagon. Though we won’t say too much more on the interior, since Apocalypse’s customisation allow you to practically turn it into anything you want. 

Pricing for the seven-seat Hellfire starts at $189,999 in the US, and there's no point in asking whether it'll ever make it over to the UK. It simply won't fit.

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