Alfa Romeo's next car will be called the ‘Milano’

Alfa Romeo has revealed the name for its forthcoming new car - the ‘Milano’ - and also announced a 100 per cent electric version will be offered to customers ahead of its full unveiling in April 2024. Perhaps the ‘Berlin’ just didn’t strike a chord with the higher ups?

We jest. This makes perfect sense since Alfa Romeo itself was founded in Milan and therefore a significant portion of its history can be traced back to it, despite its primary headquarters now footed in Turin.

Alfa will hope to build on its strong market growth over the last year, so the Milano will join its current fleet which consists of the Giulia, Stelvio and Tonale, and become the smallest car in its lineup. 

Further details are being kept under wraps for the time being, but given the Milano will plug the ‘small car’ gap which Alfa has shied away from since focussing on larger vehicles, we expect it to challenge the likes of the Volkswagen Polo and Fiat 500 in a class which is slowly being squeezed out with every passing year.

CEO of Alfa Romeo, Jean-Philippe Imparato, said: “Milano is intended as a symbolic ‘welcome back’ to all our Alfisti fans. As owners of the Giulietta and Mito, they have been waiting to confirm their love for Alfa Romeo. 

“It also serves as a ‘welcome’ to anyone looking for a unique sporting experience in this segment and the distinctive beauty of Italian design. Milano is the first milestone in the brand's transition process to electric and, like the Tonale, has the important task of further strengthening Alfa Romeo's global presence.”