The Project Overland is a Genesis GV70 that favours adventure over lounging

Genesis has announced a partnership with off-road specialist Delta Geländesport to create a one-off GV70 called the ‘Project Overland’. Not only is it the first ‘officially’ modified GV70 released into the wild, but it’s quite possibly the silliest creation yet from Hyundai’s luxury division.

A pair of Baja Style fog lights can be seen upfront, while the rear bumper adopts a more pronounced mesh design at its corners. The body has then been raised by five centimetres to complement the widened body, which sits on a set of 18-inch Classic B alloys and Continental ATR tyres.

Yep, this mature electric SUV has been dialled up to 11 on the panto scale, which is strange considering the GV70 isn't the first model that springs to mind when you think of heavy-duty off-roading. It’s meant to be more Harvey Spectre than Indiana Jones, but the roles have very much been reversed here.

Further additions include PIAA off-road lights integrated into the front of the roof rack which, unlike most conceptual renders, doesn’t seem to be so luminous that it blinds you with the might of a thousand suns.

The roof rack itself is a toy box for off-roading goodies, and could be used to store a number of home comforts while occupants take to the wilderness. A months’ worth of Maltesers, perhaps?

Delta - which has more than 40 years of experience in developing off-road concepts - says the Project Overland is a “statement of adventure and the desire to explore new horizons”. We sincerely hope those new horizons look something like the Dakar Rally…