The Lordstown Endurance is an all-electric truck from the US

Welcome everyone, to the Lordstown Motors Endurance. Not heard of the company before? Don’t worry, neither had we until recently, but it’s an EV startup named after the former-GM factory in Ohio which it purchased last month. And what a name it is.

Said factory has more than 50 years of car building experience, and it’s there that the Endurance will be put together. Lordstown also says that ‘experienced automotive leaders’ have joined its ranks from the likes of Tesla, GM, Volkswagen, Karma Automotive, and Formula One.

So, to the truck. As you can see, it’s a pretty standard-looking pickup (cough cough) but those cut-out lines that house the lights and presumably some small air intakes are a neat feature.

We don’t know too many details as of yet, but we understand that it’ll feature four hub-mounted electric motors to provide four-wheel drive, and range will be around the 260-mile mark. 

Lordstown is aiming the Endurance at businesses and commercial users, so there will apparently be attractive lease deals and an extra-large 'froot' up front to keep your personal items out of the mucky load bay. 

Prices will start at $52,500 in the US, although it’s unclear whether we’ll ever see it in the UK. Crucially, though, Lordstown is hoping to beat both Tesla and Rivian to the market – with production ramping up in the second half of 2020. 

So, what do you think? This, or that other electric pickup that was unveiled recently?