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Concept

Say cheese! This is Nissan's selfie-friendly Tokyo concept

'Teatro for Dayz' has an odd name and even odder reason for being

Published: 05 Oct 2015

Meet the Nissan Teatro for Dayz. Yep, that’s its real name, and yeah, it’s another utterly odd concept primed and ready to be ogled at during the Tokyo motor show.

But unlike Suzuki’s brilliantly bonkers efforts, this one has generated a somewhat mixed reaction in the TG office.

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We’ll start with the good news: it looks fantastic in the boxy way wee little Kei cars tend to, and is also reminiscent of the much-missed Cube, albeit a bit more symmetrical in its design.

Recap the finest Kei cars here

It all gets a bit weird from thereon in, though. Japan, like other countries, is facing a drop in the number of young people wanting a driving licence. A new phone is, it seems, increasingly more important than a new car, with time driving time away from aimlessly prodding away at social media.

Enter the Teatro for Dayz (Teatro means theatre, and Dayz is the name of Nissan's existing Kei car), which aims to restore order by appealing to the social media addicts of this world. Or ‘share natives’ as Nissan would have us call them.

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“This generation's acronyms, abbreviations and symbols are ever-changing and indecipherable to older generations,” reads Nissan’s bumf, with a hint of an ‘I remember when all this were fields’ curmudgeon.

“Even enjoying photos and videos is different for this generation,” it continues. “Since everything is shared on social media, enjoyment is derived not from the private moment of viewing images, but from the public experience of sharing them.”

So there’s an on-board camera for those vital selfies, while much of the interior, and strips of the exterior, is heavily customisable screens, to show either colourful wallpaper or online displays. #connected

Performance is of negligible interest, it would seem, with no tech specs yet revealed. But we do know the Teatro is electric, something that should prove less of a hindrance for target buyers accustomed with plugging things in to charge when they get home.

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Completing the blurring of lines between car and, um, entertainment device are play and pause buttons on the pedals, though the more nerdy among you will be able to point out a production car that has already done something very similar. Use the comments box below to earn your ten internet points in exchange for the correct answer…

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