Bugatti is launching a special customisation division with this Chiron Pur Sport

Bugatti is launching a new customisation division called ‘Bugatti Sur Mesure’ – for those moments when your multi-million pound hypercar isn’t quite exclusive enough. 

Apparently the Bugatti Sur Mesure team will be able to guide customers through “the world of possibilities open to them” and will offer one-to-one support when buyers want to spend a whole lot of money (sorry, we should say design something completely unique). 

The Chiron Pur Sport above is the first product to come from the new venture. It uses two new paint colours, some fancy hand-painted graphics and a custom interior to pay tribute to the No.32 Type 51 that Louis Chiron and Achille Varzi drove to victory in the 1931 French Grand Prix.

What would you go for if you had the chance of a completely custom Chiron?