Rolls-Royce Ghost review

If you have to ask, and all that. Rolls-Royce finds quoting prices terribly vulgar, but given the CEO has proudly communicated that the average personalisation spent for a Ghost is usually around £30,000 or ten per cent of the whole car, you can expect not to receive too much change from £300,000 in return for the regular wheelbase Ghost. Make it around £350,000 as a kick-off point if you're going Black Badge.

Because there’s no plug-in electric mode to cheat the test, it’s not a cheap car to run. Rolls airily notes the CO2 emissions are between 347 and 358g/km, with official economy between 15 and 18mpg. But that’s harsh – use your Ghost as a motorway express and a cruise will see economy settle at just over 20 miles per gallon – genuinely not terrible for a near seven-litre V12 pulling 2.5 tonnes.

What really matters is touring range, and the Ghost will return around 350 miles between fills, which seems fine, if not exactly massively more than a carefully driven Spectre, which remains the Rolls of choice for urban duties.

Part of the joy of buying the car will come from not owning it, but commissioning it. Choosing what colour thread for the 2.2 million stitches that hold its cabin together, the acreage of leather, the carpets so deep-pile you might lose your loafers (or pets) in their foliage. A Roller really is like no other car. And these days, no Roller is like another. You can even make yours an ode to eighties video games...