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Buying
What should I be paying?
As we’ve noted, the ownership experience is critical to Genesis’ mission. The customer-focused buying experience aims to make everything as painless as possible. Configure your car online and Genesis will bring one to your home for you to try, while your personal assistant will take care of everything if you do take the plunge. The retail studios are primarily to raise the brand profile. It’s almost as if Genesis is ashamed of itself (and the industry it’s part of). A five-year warranty and roadside assistance are included. Seriously limited numbers will guarantee its rarity and protect residual values.
Safety is another key criterion. The G80 has pretty much every form of assistance currently available, including remote parking from the key fob, lane assist, and evasive steering assist. There are 10 airbags, including front centre ones. We like the blind spot view monitor, which uses cameras on the door mirrors to give a video feed to one of the instrument dials.
In terms of owning, then, the G80 aims to be about as satisfyingly seamless as any car could ever realistically be. You might never fall in love with it, but nor will you find yourself shaking your fists at it in a moment of Fawlty-esque existential despair.
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