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Weird

This is a £2m+ Lotus driving jacket

Well, kinda. You have to buy an Evija before even getting a sniff of this Norton & Sons jacket

Published: 27 Oct 2021

How much is acceptable to spend on a driving jacket? Heck, what even is a driving jacket? Anyone fancy this £2m+ driving jacket from Lotus and Savile Row tailor Norton & Sons?

We have many questions, although technically you won’t be just getting this jacket for your 200,000,000 pennies. No, Lotus’ latest collaboration will only be offered to buyers of the £2.4m Evija electric hypercar

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There’s no word on how much the optional extra jacket will cost, but as it’s coming from Norton & Sons design director (and yes, Great British Sewing Bee judge) Patrick Grant, expect it to sound like A LOT of money to us regular folk, and chump change for those who’ve bought an Evija. 

Each Evija buyer (now there’s something fun to say out loud) will apparently get a personal appointment at the Norton & Sons shop on Savile Row, where they’ll be measured and fitted for their driving jacket, which has apparently been inspired by the Team Lotus pitlane jackets of the early 1970s.

The number 16 refers to the address of Norton & Sons, whilst the pocket gets Evija taillight-inspired stitching. There’s also an inside pocket that’s the perfect size for an Evija key. Oh, and there’s “three underarm ventilation eyelets inspired by the Lotus Elan 1600 triple tail light design”.

Anyone know what a driving jacket is yet?

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