Advertisement
BBC TopGear
BBC TopGear
Subscribe to Top Gear newsletter
Sign up now for more news, reviews and exclusives from Top Gear.
Subscribe
News

Video: two rather special car ads

Published: 28 Mar 2012

So, who enjoyed the return of Mad Men to British TV last night? Great, wasn’t it? But leaving aside the welcome reappearance of Don, Roger, Joan, copious office alcohol consumption and some rather excellent French singing, how good were the ad breaks?

In an inspired move, the broadcaster decided to forgo the usual contemporary corporate pleas to borrow more money or buy a cheap sofa, and instead ran classic films from the Mad Men era itself.

Advertisement - Page continues below

And hidden among the Fairy Liquid jingles and value handkerchiefs from the local Co-op were two classic examples of car advertising.

The first was the original film for the Citroen DS and its directional headlights, something that even now is only an option from the best manufacturers. In 1968 they must have seemed like space lasers.  

And then there was just one of the wonderful American VW adverts that agency Doyle Dane Bernbach produced in the 1960s and 1970s, ruthlessly and hilariously dedicated to proving how expensive American cars were.  

Predictably, it’s now kicked off an office argument over the best ever car adverts. So watch the two videos, and let us know your nominations for best car ad in the handy space below...

Advertisement - Page continues below

Top Gear
Newsletter

Get all the latest news, reviews and exclusives, direct to your inbox.

More from Top Gear

Loading
See more on Volkswagen

Subscribe to the Top Gear Newsletter

Get all the latest news, reviews and exclusives, direct to your inbox.

By clicking subscribe, you agree to receive news, promotions and offers by email from Top Gear and BBC Studios. Your information will be used in accordance with our privacy policy.

BBC TopGear

Try BBC Top Gear Magazine

subscribe