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SUVs

Toyota has brought back the Land Cruiser 70!

Good: it’s priced at just over £25k. Bad: it’s only bound for the Japanese market

Published: 30 Nov 2023

Toyota has revealed that the Land Cruiser will be getting a touch of nostalgia, with the 70 Series set to be reintroduced solely for the Japanese market. Lucky sods…

The 70 debuted in 1984 as a spin-off to the standard model, with a focus on further upgrading the Land Cruiser’s heavy-duty credentials to make it better suited for commercial use while improving its off-road ability.

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This revived model will go on sale alongside the 300 and the new, head-turning 250 in its home market. At least that one's coming to Europe: it's due here in 2024.

Toyota reckons it can shift 400 examples a month by following a similar blueprint to before, but with a number of powertrain, handling and safety upgrades in addition to a slightly revamped design.

Drive is provided by a 2.8-litre direct-injection turbo diesel engine that’s good for 201bhp and 369lb ft of torque, which is then distributed to all four wheels through a six-speed ‘Flex Lock-up Super Intelligent’ automatic transmission. Toyota also quotes a weight of around 2,300kg (similar to a Land Rover Discovery). 

The new 70 also comes with an armada of driving systems on board, including Active Traction Control and Vehicle Stability Control. These have been paired with the various safety systems that can be accessed through Toyota's Safety Sense suite.

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The price for all this retro goodness? A smudge over £25,700. Not that anyone will be exchanging any Sterling for one, mind.

Over a career that has now spanned 72 years, the Land Cruiser has been built over what feels like 100 generations, with Toyota shifting more than 11.3 million units in over 170 countries in that time. Surely it's worthy of a Nobel Peace Prize at this stage?

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