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BMW has streamlined the XM lineup (but not the car itself)

It’s now the 50e or the Label… or nothin’

Published: 13 Jun 2025

BMW has reshuffled the XM pack slightly, with only two trim levels now available (down from three): the 50e and range-topping Label.

The engines remain unchanged, with the 50e’s turbocharged hybrid straight-six delivering 469bhp and around 50 miles of electric range. That’s from a universal 25.8kWh battery.

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Meanwhile, the Label's V8 ramps the output up to 738bhp, though zero emission driving is lowered slightly to 47 miles. Both cars will now also accept improved charging speeds of up to 11kW.

Bimmer has also used the opportunity to broaden the Label’s equipment list, adding a new Welcome Light Animation, bigger 22in alloys (with optional 23s) and a series of new colours for the seat upholstery accents. Those include ‘Night Blue Merino’ and ‘Vintage Coffee Brown’.

It builds on the various things you get with the 50e, such as a 3D prism graphic along the roof panel, a 14.9in infotainment and 12.3in instrument screen, and a Harmon Kardon surround sound system. Plus, it looks very easy on the eye in there… unlike out there.

Pricing starts at £112,580 for the 50e and climbs to £154,470 for the Label. Which is a lot of money to scare children (and no doubt some adults) witless on the pavement.

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