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Electric

Polestar wants to sell cars between £100k and £200k, giving us a glimpse of 5 pricing

Polestar boss Thomas Ingenlath talks to TG on the segments that Polestar should be selling in

Published: 26 Jun 2023

The only Polestar that you can currently buy is the 2, which has a starting price of £44,950 for the Standard Range Single Motor variant. The figure rises to £57,950 for the fully-loaded Long Range Dual Motor with the Performance Pack, but even that is still a long way off where boss Thomas Ingenlath wants to compete.

“I don’t think there’s much of a limit [on price],” Ingenlath told TG. “It’s about how much we can go into individual technology. The more and more you specialise the more the price goes up, of course. But people are happy to pay that price.

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“The range from around £100,000 all the way up to £200,000 – of course we want to sell in that segment.”

Does that give us a clue to the positioning of the upcoming 5? There’s no doubt that the four-door GT will be a rival for the Taycan, and that pricing would see it go up against Porsche's GTS, Turbo and Turbo S trims. It also wouldn’t be too drastic given that the company launched with the Bentley Continental GT-rivalling 1 hybrid.

And what about the other end of the spectrum? Tesla has been talking about a potential Model 2 for a while now, and it showed a shadowy outline of something at the Annual Shareholders Meeting last month. Would that mean Polestar would follow with something smaller and cheaper than the 2?

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“We can [go lower in price],” says Ingenlath. “But at the moment the scope of what we can be busy with and how much it would help us to achieve what we are trying to achieve – the 2 is a good entry point.

“There will be a new Polestar 2 kind of car at some point. Will it be exactly the same? You know how big my heart is for building a modern interpretation of a sedan, and I think the Polestar 2 did a great job on that. It delivered that European compact sedan, and I definitely would love to keep on innovating in that segment as well.”

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