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Concept

Italdesign has revealed an electrified concept inspired by a gorgeously wedgy Audi

Italian coachbuilder plays an ace-high hand to celebrate 50 years of the 'Asso di Picche'

Published: 18 Oct 2023

Say hello to a new 2+2 coupe. Sadly it’s not a production car (yet). This digital design concept by Italdesign is essentially a reimagined and electrified version of the 1973 Audi Asso di Picche, which – if your Italian isn’t suitably up to scratch – means ‘ace of spades’.

Yes, your best maths tells you it’s been 50 years since Italdesign developed the original 1973 version. That was "a styling study for a sports 2+2 coupé built on an Audi 80 chassis and mechanics". It sadly never got made, despite being planned for production.

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Half a century later, the bold styling of the OG has been captured and redefined into a daring electrified design called Asso di Picche In Movimento – that last bit translating as ‘in motion’.

It’s apparently built on a next-generation platform, and "shaped by the concepts of safety and electrification". It’s over 4.5m long, 1.2m tall and just under 2m wide. Aluminium bodywork and polycarbonate windows help create an aerodynamically efficient design.

There’s privacy glass up top to protect passengers from the sun and cameras to replace the rear view and wing mirrors, which interestingly never actually made it onto the original concept. There’s also a front boot with the capacity for two medium-sized suitcases.

Italdesign is particularly emphatic about its new logo created as part of the headlights that "announce the vehicle’s design identity".

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Bucket seats can be found in the cabin - complete with a scent synthesiser (because why not) - and there’s also a contemporary ultra-thin display across the dash. However, Italdesign has said that aero has been prioritised over comfort. That’ll explain the fancy active spoiler, too.

Joquin Garcia, Italdesign Head of Design, said: “Fifty years later, an automobile’s design continues to be the formal interpretation of the concept of movement."

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