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Exactly 4,328 new Alpine A110s found homes in 2023
Laugh all you like at the near-weekly special editions, A110 sales are up
Precisely 4,328 examples of the Alpine A110 were sold worldwide in 2023, representing a 22 per cent jump over the 3,546 cars the French brand managed to shift in 2022.
That suggests that however much we think the horde of special editions is getting a bit boring, the strategy is at least keeping the bean counters at Renault Group happy.
Remember, last year alone we were, um, treated to the A110 R, the A110 San Remo 73 and the A110S Enstone Edition, while plans were announced for an A110 R Le Mans as well.
That last one costs a decidedly un-lightweight £122k, more than double the price of the most basic - and in TG’s opinion, most enjoyable - version of the two-seater sportscar. The game’s gone.
Oh, and who could forget the Alpine A110 R Fernando Alonso edition, a car launched after the Spanish driver had announced he was ditching the British-French F1 team for Aston Martin.
Anyway, Alpine says its order books are filled for the first seven months of 2024 already, thanks, it claims, "to the successful start of the A110 R Turini".
It’s also attempting the novel approach of building a second type of vehicle, with the production version of the A290_β electric hot hatch concept set to ramp up in 2024.
Finally, Alpine says three out of four A110 sales are of top-of-the-range models. With Paris hosting the Olympic Games this summer, expect a gold-lined A110 R Olympiad Edition any day now…
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