Norton bikes are back!

Norton. It’s a name etched into the metal of British motorcycling. For 127 years it’s stood for game-changing engineering, must-have design and sense-tingling performance. From road-racing gods to road-going icons, its story is one of trailblazing achievement – and unfinished business.

That business – and that same energy – is now firmly back on the agenda, with an all-new range spearheaded by four new models (with two more to come by 2030), new engines, new tech superpowers, a sharp new look, new logo, and even more brainpower. And this isn’t just talk – behind the scenes, Norton is really powering up.

Parent company TVS – one of the world’s biggest bike builders – has invested over £200m in a brand-new factory and R&D hub in Solihull, grown the workforce by 25% and readied a global network of over 200 showrooms and support sites. In other words, it’s gone big – backed up by some serious players. Think of it as when VW bought Bentley and transformed its fortunes, while protecting its much-loved Britishness.

Leading the resurgence is a name more familiar to fans of four wheels: Gerry McGovern OBE. Among the world’s most influential car designers, he’s best known for transforming Land Rover into a luxury brand and overseeing the design and evolution of icons like the Range Rover and Defender. Now he’s bringing that automotive artistry to two wheels.

 “Motorcycles and cars are different,” McGovern says, “yet they share fundamental values. Chief among them is the ability to stir emotion. Though their design languages differ, both can become objects of desire. They also share essential principles – proportion, stance and drama.”

It’s a powerful meeting of worlds: bringing car-like quality, looks, luxury and technical integrity to motorcycling – machines crafted with the same obsession you’d expect from supercar manufacturers. The result? Four brand-new models, each redefining its segment, blending over a century of knowhow with forward-thinking intelligence.

Let’s start with the new Manx R. It’s inspired by Norton’s historic domination of the Isle of Man TT, but this isn’t some retro imitation. Carbon-fibre components boost both performance and feel, it’s packed with tech including adaptive suspension, and a power-to-weight ratio of less than one kilogram per horsepower – making it devastatingly fast.

The explosive speed comes from an all-new 1,200cc V4 engine – one of the largest capacity engines in the supersport segment. Developed in-house by a team whose experience rivals history’s greatest engine builders (Enzo Ferrari would tip his fedora), it produces 206 hp at a relatively low 11,500 rpm and a punchy 130 Nm of torque at an intentionally low 9,000 rpm – offering unrivalled useability and muscle in the real-world.

Then there’s the suspension. Using powerful real-time sensors, the system instantly adjusts both front and rear units – constantly adapting to throttle and braking inputs, cornering angles and road conditions. It’s one of the technologies that allows this to be the hardest-stopping supersports bike out there, whether you’re a knee-down pro or an enthusiastic amateur. And five selectable riding modes allow each rider to tailor this and all the other characteristics on the fly.

Next comes the Manx, carrying the same V4 heart but in an even leaner, gym-fit form. A street-focused machine designed to redefine the premium supernaked category, it delivers everyday rideability with race-bred reflexes. Its upright ergonomics and commanding stance make it as composed in the city as it is exhilarating on open tarmac – a bike for every road and every mood. 

As well as evoking the spirit of its legendary road racers, Norton’s resurgence also calls on the ghosts of its long-haul machines – with two new adventure bikes. Both blend all-day usability and comfort with unmistakable Norton character, powered by a new, 585 cc in-line twin-cylinder engine – tough, torquey and tuned for discovery.

First, the Atlas. Named after the world-famous original from the 1960s, it features a 19-inch front wheel, all-terrain tyres and longer-travel suspension – serving up genuine off-road ability for riders who measure journeys in horizons rather than postcodes. It’s a machine built for the Long Way Down generation of explorers. 

The Atlas GT brings that same adventurous engineering – and spirit of exploration – to the open road. Seventeen-inch wheels, road tyres and a lower ride height deliver sharper handling and long-distance composure. Designed for touring and grand-trip versatility, it’s a true adventurer with a distinctly British accent.

And keeping you comfy and connected on your adventures, whether your wanderlust takes you to Telford or Timbuktu, both Atlas models feature projector LED headlamps to illuminate the scene ahead, cornering lights for added security at night, an 8” TFT touchscreen, advanced rider aids, cruise control, heated seat and keyless access. Across every model, technology and connectivity are comprehensive yet effortless.

Norton embarked on a number of hardcore test programmes on several continents, all part of the mission to put reliability at the heart of the bikes. It also gathered telemetry from real-world riders, to understand exactly how people use their bikes and fine-tune each element with this in mind – from throttle response to suspension feel. The result? Every surface, component and material screams quality through and through. And a bike that feels like a Norton.

Norton earned its reputation through ingenuity and determination. Today, that same attitude drives a new generation of machines: desirable, technically bold and unmistakably British.

You can’t chase the past. But Norton isn’t here to recreate history – it’s here to make more of it. This is the resurgence.