How Ford is helping drivers to go electric with confidence

As millions of us around the country are now aware, choosing an EV is just half the equation, as making the switch to electric involves many other considerations beyond the four wheels.

How will you charge it at home? How much will that cost? Will you get caught with a flat battery while out and about? Ford knows just how many questions surround EV ownership, particularly for the uninitiated.

Find out more
 

Up to 70% off home charging^***

From the get-go, Ford will offer you a range of optional home chargers installed alongside your vehicle arrival, through ChargeGuru in Northern Ireland and for free with Octopus Energy in Great Britain.

Once you’re set up, it’s time to watch the savings roll in. Not only will you never have to pay at the pump again, but you could save 70% of your charging costs with the Intelligent Octopus Go tariff from Octopus Energy in tandem with Ford Dynamic Charging. 

Your Ford will automatically charge at the most cost-effective times, but if you have somewhere to be and want to optimise your charge time, you’re in full control of doing just that. What’s more, you’ll also be rewarded with £217 or up to 10,000 miles of charging credit^‡‡.

Try Ford’s charging calculator here
 

Peace of mind on the go

Perhaps the most significant anxiety that comes with EV ownership is the thought of getting delayed or stranded, unable to find a public charger. This is where the Power Promise really comes into its own. 

Using your car’s navigation system in conjunction with Ford’s Blue Oval™ Charge Network, you can locate and pay for public charging at more than 800,000 charge points across Europe, including 36,000 in the UK.

And because each EV in Ford’s range has ultimate driver convenience hardwired into every feature, your in-car navigation will automatically incorporate charging stops into your journey and show live availability.

Use Ford’s interactive charging calculator and map to find local charging points and work out costs here

Generous warranties and roadside assistance

Ford understands that when you choose one of its EVs, you’re in for a good time and a long time. That’s why your car’s battery comes with a warranty that stretches up to eight years or 100,000 miles^†† – whichever comes sooner. So, in the unlikely event your battery’s performance capacity falls below 70% within that time, you’re covered. 

You’ll also benefit from five years of service and Ford Roadside Assistance^**, which covers towing to the nearest charging station. As if that wasn’t enough of a safety net, Ford’s dedicated customer support team and the 24/7 Ford digital assistant are available for any further queries you might have, too.
 

Made for the city and beyond

Roomy it may be, but the Puma Gen-E was born to take on the city. If you need to get from A to B quickly, it can charge from 10-80% in just over 23 minutes using a 100kWh fast charger.

You can also choose up to four drive modes, with Eco Mode capable of a commendable 233 miles of range on a full charge^†††. Plus, thanks to a sleek exterior design with 18-inch alloy wheels and signature LED headlights, you’ll look the part.

What’s more, the Puma Gen-E qualifies for a government Electric Car Grant of £3,750, so you'll chalk up another saving right there^‡‡‡!

Find out more about Ford’s Power Promise and discover the right EV for you here 

Terms & conditions

<sup>The identified dealer fitted accessories are carefully selected third party supplier branded accessories and may have different warranty conditions, the details of which can be obtained from your Ford Dealer.

Dealer fitted accessories are fitted after registration and could have an impact on your vehicle’s fuel consumption. The Combined Fuel Consumption and Combined CO₂ Emissions (WLTP) figures do not include dealer fitted accessories.</sup>

• ^{[*] For Great Britain, home charger and standard install on private driveway (worth £899), fees apply for nonstandard install through Octopus Energy. Northern Ireland customers are required to pay for the home charger and installation from Charge Guru.}
• ^{[††]  Battery warranty covers you if your EV battery loses capacity faster than expected (below 70% capacity). Up to 8 years/100,000 miles, whichever is sooner.}
• ^{[**] 5-year service and roadside assistance plan includes two scheduled services, in line with the 2-year/unlimited mileage service intervals on Ford all electric passenger cars. Wear and tear not included and may incur additional charges. Ford Assistance for the duration of the plan – a roadside rescue, repair and recovery service that helps you seven days a week, 365 days a year.}
• ^{[***] With Intelligent Octopus Go you can smart charge for only 7p/kWh. The average rate of a standard variable tariff, based on the April 2025 Ofgem energy price cap, is 27.03p/kWh. 1- 7/27.03 = 0.74 or 74%}
• ^{[‡‡] £217 energy credit provided with Octopus Intelligent Go tariff to help charge your car up to 10,000 miles (based on WLTP test results, actual miles achieved may vary by model and driving style/conditions).}
• ^{[†††] WLTP Extra High (motorway) – WLTP Combined test results shown for Puma Gen-E Select model Based on full charge and intended for comparisons between vehicles. Real world drive range may vary.}
• ^{[‡‡‡] A government Electric Car Grant of £3,750 is available on the All-Electric Puma Gen-E and E-Tourneo Courier. The Electric Car Grant may be withdrawn or updated by the Government at any time. For more information, see www.gov.uk/plug-in-vehicle-grants/cars}